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Midwinter Conference Session Descriptions
WEDNESDAY, JANUARY 20, 2010
8:30 a.m. – 10:00 a.m.
New Perennials for the Midwest
Marlene Frisbie, ICN Pro, Hoffie Nursery
What will the hot new perennials be this spring? Expand your perennial palette as you learn about new varieties, some new to the market and some new to you. We'll go beyond the "pretty pictures" and talk about how these plants will perform in Midwest garden conditions. If you're a garden center buyer wondering what to order this spring or a landscape designer who wants to move beyond the standard varieties, this seminar is for you.
Nursery and Landscape Invasive Plant Diseases in Illinois
Nancy Pataky, U. of I Plant Clinic
You have probably heard of invasive weeds and insects, but there are also exotic and invasive pathogens that cause diseases in Illinois landscapes. All landscape professionals who conduct business in Illinois should be familiar with these issues. This presentation will cover these threats and practical management options.
Growing and Maintaining Good Roots
Connor Shaw, Possibility Place Nursery
The nursery industry often overlooks one of our most important duties, to supply a product with excellent roots. Successful transplants depend more on what is below ground then above. This presentation will include the discussion of current systems, successes and failures, and where we may be going in the future.
Industry Panel: EAB Update
Elizabeth Pentico, Supervisory Plant Protection & Quarantine Officer, USDA Cooperative EAB Program along with Industry Panel featuring City Foresters: Jim Stier, Winnetka; Peter Gordon, Lake Forest; Larry King, Highland Park; Owen Widmayer, Arlington Heights; John Lough, Chicago; Greg Oltman, GroHorticulture Enterprises, Inc. (Moderator)
Hear about the latest developments in EAB research, potential controls and the future. This panel discussion will focus on the current and future status of EAB including strategies being considered or employed with regard to monitoring, removal and replanting.
8:30 a.m. – 10:00 a.m.
U.S. Native Plants for Midwest Green Roofs
Brent Horvath, Intrinsic Perennial Gardens, Inc.
After testing over 200 plants for a five year time period in an extensive greenroof situation, a small but dependable palette of native plants have been identified to survive a Midwest greenroof. Individual plants and their attributes will be discussed as well as incorporating them into an extensive green roof design. Native plants not only add diversity and beauty to a greenroof, but add to the biodiversity in our mostly concrete and steel cities.
Moving Your Nursery: Planning Implementing, Complying with Multi-Levels of Government Regulations
Jeff Tures, Matt Tures Sons Nursery; Ken Doty, Hinsdale Nursery; Bob Livingston, Fox Ridge Nursery
Moving your nursery - for whatever reason - is no small undertaking. No matter the promise of the new location, the task can seem overwhelming. And if you're being forced to relocate, you may not feel the excitement the new opportunity presents. No matter the reason, let some of your colleagues who already have tackled the challenge share what they've learned. They'll discuss their trials and tribulations, help you navigate what can be a bureaucratic or regulatory maze, and provide you with the tools you need to manage this monumental task.
Making the Original Green Industry Even Greener
Christy Webber, Christy Webber Landscapes; Gary Knosher, Midwest Groundcovers; Marc Teffeau, ANLA; Kris Bachtell, Morton Arboretum
As the original green industry and the industry that relies on trees, plants and water to make a viable living, we have a responsibility to be good stewards of our natural resources. Long before "green" was just a popular catch phrase, we were producing green products. But are we doing so in a responsible manner? Find out from some of the trailblazers in our industry how you can make your green industry business greener.
Industry Panel: What Trees Are We Going to Grow?
Larry Smith, Lurvey's; Greg Elwell, J. Frank Schmidt & Son Co.; Kelsey Shaw, Possibility Place Nursery; John Lowe; Connor Shaw, Possibility Place Nursery; Peter Czubak, City of Chicago
First elm, now ash...unfortunately our landscape is changing thanks to foreign insects and invasive plants. It leaves growers wondering what to grow now to fill the monstrous void left by the decimated ash. Likewise, it leaves designers, contractors and homeowners wondering what to plant in place of ash. A panel of industry experts will discuss what to grow and why to grow them. They'll also touch on the always challenging debate of how to make sure you have what customers want or how to ensure customers want what you have.
WEDNESDAY, JANUARY 20, 2010
8:30 a.m. – 10:00 a.m.
He's Already Blazed the Trail: Let His Roadmap for Success Inspire Your Special Events & Promotions
Grant DePorter, Harry Caray's Restaurant Group
Grant DePorter, a 20-year veteran restaurateur, will present insights into his personal roadmap for success. DePorter is renowned for using special events and unique promotions to increase business and enhance customer loyalty. He'll share his real life experiences and the inspiration for his ingenious marketing strategies for you to learn from, ensuring this session not only teaches you about the importance of dedication and commitment, but also how to grow a successful brand and keep your business at the top.
Marketing Your Business on a Small Budget
Best marketing practice case studies for minimum cost and maximum results.....what special or unusual promotions worked – and what didn't– in last year’s recession? Results of a national survey and case studies from garden centers will be shared in this session. And whether or not the recession recedes this year, you’ll discover trends and proven tactics to increase sales anytime.
Importance of Proper Merchandising and Visual Displays in Today’s Garden Center
What do you want your customers to feel as they experience your retail garden center? Proper displays must educate and inspire customers, not only to buy from your garden center, but to also keep clients coming back, as well as recommend your garden center to their friends and family. Your displays should enlighten and entertain customers. There are many styles of displays, but the nuts and bolts always remain the same....a repetitive pattern of shape, color and merchandise is always visually comfortable and easy to read.
Industry Panel: Owning Both a Garden Center and Landscape Business--What Makes it Work
Jim Melka, Jim Melka Landscape & Garden Center; Scott McAdam, McAdam Landscaping; Matt Zerby, Wasco Nursery
You have numerous decisions to make when bringing together your landscape business with your retail garden center. Leadership, organization, selling your products, filling a niche, communication... all combined together properly can spell success...or maybe not. The pooled experience and extensive knowledge of our industry panel will provide you with insight to the successes and failures encountered through their decades of business in the green industry.
8:30 a.m. – 10:00 a.m.
Seven Minutes to Success
Lori Harms and Kim Hartmann,Countryside Flower Shop, Nursery and Garden Center;Matt Zerby, Wasco Nursery and Garden Center; Mark McWilliams,CopperTree Outdoor Lifestyles;Dave Bender-Moderator
Rapid-fire pitches - just 7 minutes each - on innovative products or approaches that could save you time or make you money. We'll pack a lot into a little - short bursts of new info and insight without the drudgery or formality. Topics include Increasing foot traffic at your store during the Holidays; successfully using your creativeness and knowledge of mass communications and public relations to make a permanent imprint of your products or company in the minds of the public; Fire in the Garden.
Retail Forum
Tony Fulmer, Chalet; Ross Sider, Reach Local; Kim Hartmann and Pattie Braglia – Countryside Flower Shop, Nursery and Garden Center
Moderator – Mark McWilliams
Join this panel of industry experts as they tackle wide-ranging retail topics. Each member of the panel will take the lead on a particular topic, but also weigh in on the others, sharing lessons they have learned all before opening each to Q&A from the participants. Topics to include staffing, deals in a down economy, and online marketing.
Utilizing Social Marketing For Your Retail Business: Be Frequent, Be Interesting
Lindsey Mosher, IL Technology Partnership
Blogs, Twitter, Facebook, email marketing, banner advertisements, forums… you name it, it is out there.... some ventures succeed....some fail. To be successful, you must engage your customers; that means interacting with them as an expert in your field, delivering news that is timely and relevant to them, offering exclusive sales and promotions and creating a sense of community with other customers. To make the most of every online marketing opportunity available, you need to be willing to put in the time to make it work. Join the Illinois Technology Partnership as they share “how to get it done.”
Taking Inside Out:
Classic, contemporary and out of the box style, customized design techniques to assist your clients in making their outdoor dreams come true.
Mark and Laurie McWilliams, CopperTree Outdoor Lifestyles
Why stay cooped up inside when you can extend the livable portion of your property by creating outdoor living spaces? Just as you can paint or wallpaper an indoor room using a color scheme unique to that room, you can use color to make individualized statements for each of your outdoor living spaces. But here, instead of paint or wallpaper, you determine your color scheme when you select the plants you'll be using.
WEDNESDAY, JANUARY 20, 2010
8:30 a.m. – 10:00 a.m.
Developing Sustainable Landscaping Strategies: The Landscape Sustainability Audit
Larry Cammarata, The Brickman Group
So often we find ourselves at the mercy of our processes as we move through our day-to-day operations. We are faithful and united as a team to accomplish all the tasks at hand, though all too often we lose track of why we do what we do and how the landscape is supposed to be benefiting the customer, their site and the environment as a whole.
We must resist directing our efforts into the “unsustainable” practices which assist in turning us into just another commodity that uses value engineering to satisfy perceived short term goals while sacrificing the long term health, vigor, and prosperity of the landscape.
It is our responsibility to move with great focus and heart to develop and identify sustainable strategies, that when applied to the landscapes we care for, will reduce the amount of resources required to maintain it, while at the same time give it the opportunity and permission to flourish versus being managed and controlled!
We need to look at each site with a desire to develop a sustainable landscape strategy through a Landscape Sustainability Audit (LSA). Providing strategies and rethinking that treats each site as unique, with its own identify and requirements. There is no room within this strategy for “one size fits all”—a truly unsustainable landscape management strategy. Learn how to perform an LSA and use one to retrofit existing landscapes.
Sustainable Sites Initiative I: Building with Sustainable Sites Initiative
Kevin Graham, ASLA/Planning Resources, Inc.; David Yocca, ASLA/AICP/LEED AP, Conservation Design Forum
The Sustainable Sites Initiative is based on the principle that true sustainability is focused on providing a ecosystem service approach to site development and the landscape. Opportunities exist to improve the practices of landscape architecture, construction and maintenance to provide a truly sustainable practice. In this presentation we will discuss the newly developed Sustainable Sites Initiative and its impact on the industry. The session will provide an overview of the credit focus of the Sustainable Sites Initiative that is currently being formed. This session will also discuss how the Sustainable Sites Initiative is different, yet related, to Leadership in Environmental and Energy Design (LEED). This session will also discuss how contractors can be better prepared to implement projects seeking LEED certification and the requirements that can be expected of the green industry.
Sustainable Sites Initiative II: Sustainable Landscape Implementation
Kevin Graham, ASLA/Planning Resources, Inc.; Tim Caldwell, ASLA/CLT, The Savannah Group
We can design and specify sustainable landscapes, but if we are not committed to installing them and maintaining them, they will not be long-term sustainable projects. In this session we will explore what it takes to build the sustainable landscape from the ground down. What does the Sustainable Sites Initiative focuses on in terms of maintenance and stewardship will be reviewed. The session will explore techniques and processes for installation of sustainable landscapes and look at the trends and practice of landscape contracting in the era of sustainable “green” landscapes.
Design Principles for Posterity
Greg Schaumburg, Hursthouse, Inc.; Terry Guen, Terry Guen Design Associates
Sustainable design need not adhere to any preconceived aesthetic, nor are its principles limited by scope of work or scale of project.
By exploring topics including site planning and context, soil and water, plant selection, paving, and power, the program will provide tangible principles to assist and guide designers as they approach projects of any nature. Project examples will include an in-depth residential case study as well as regional site design exhibited at varied scales, with emphasis on retaining strong stylistic design principles.
A. Introduction/overview of entire session
B. Residential case study, introducing the applicable principles
C. Recap of principles as they apply to the smaller scale
D. Transition to larger scale examples, enhanced by additional principles
E. Summary reinforcing the six principles and design guidelines
Sustainable landscaping starts with the design. Are you equipped for the new, green world?
WEDNESDAY, JANUARY 20, 2010
8:30 a.m. – 10:00 a.m.
Secrets of a Rainmaker
Gene Rosendale, Alliance for Strategic Advantage
Is the recession your sales people’s latest excuse for not getting in front of enough prospects? Everyone grinding you on price? Too many “Think-it-Overs”? Lots of activity not turning into lots of sales? All the sales training sound the same? Is it time to take your game to the next level and learn the secrets of the sales elite? At this session you’ll learn how your sales team can sell more without selling, get more referrals without asking, go from “vendor” to “trusted advisor” in a single meeting, and differentiate yourself in terms of what your prospects “really” value. In the end, it is all about getting them to sign on the dotted line. Are you ready to put in the extra effort to start selling again?
Tips on Effective Commercial Estimating
Lee Keenan and Pat Sund, Countryside Industries, Inc.
It all comes down to the estimate. An improper estimate is a painful reality that many contractors have to face sooner or later. No one wants to end up working for free.
This session will examine elements to look for during the estimate. The speakers will show how to avoid getting burned. Tips on communicating the final estimate to the client will also be provided.
Successful estimates begin with gathering information. Questionnaires, conversations, site visits, etc. are all tools that should be maximized. Many companies fall into the trap of estimating each project in the same manner. There are inherent problems with estimating the same way on every job. No two jobs are alike and that principle should be carried over to the estimate. Small nuances can wreak havoc on a project. The workshop will conclude with an overview of estimation’s impact on the bottom line and the dangers of deviation.
Marketing Ideas for the Changing Economy
Kathy Richardson and Jan-Gerrit Bouwman, Grant & Power Landscaping, Inc.
The old adage is that marketing should never be the first element cut when the economy turns sour. Then, everyone goes out and cuts marketing anyway. Marketing is a way of communicating your company’s value. It is much more than advertising. Marketing is holistic and involves every element of your business from a print advertisement to the way you answer the phone.
The session will examine the development of a marketing plan and explain why they work. It will focus on how you create a marketing plan for your ideal client. Many companies don’t discriminate in their clientele but their marketing tells a different story. How do you attract the type of clients you want to serve?
The session will explore the diversification of marketing efforts. Different audiences prefer different forms of marketing. Your ideal clients all prefer to be communicated with in different ways. Make sure you harness the power of diversification.
Lastly, the session will uncover free and bonus marketing items. These no or low cost marketing methods provide more bang for your buck when bucks are so hard to come by.
Wow 'Em with Your Web Presence: The Grass Roots of Effectively Marketing Your Business Online
Keidra Chaney, DePaul University Terre Houte/Hursthouse, Inc.
Sponsored by ILCA Women's Networking Group
You have entered the 21st century. You’ve set up your brand new website/blog, it looks great and you’re ready to wow the world with your website’s great content and slick design. Or are you? If you are new to writing for the web, your website/blog content may not be hitting all the right marks to get regular readers. This workshop will give an overview of the important guidelines you’ll need to engage website visitors and grow your readership.
Your potential customers, even solid referrals, will window shop your website. Are you prepared for what they see? Discover how web visitors read differently than print audiences. Discover your website’s audience and write specifically for them (hint: it’s not “everyone”). Learn how to write content that gets the kind of search engine traffic you’re looking for. Lastly, promote your website, and your writing, get attention and win clients.
This workshop is for small business owners, marketing and public relations professionals, writers, and anyone else who’s dipped his or her toe into web marketing. It will help all companies who are “transitioning” from print to web.
Management and Operations Track
THURSDAY, JANUARY 21, 2009
8:30 a.m. – 10:00 a.m.
Human Resources and Compliance
Heidi Trybus and Melissa Osuch, HR Consultants
This seminar provides an interactive overview of human resources and compliance basics. The course is taught by ILCA members with decades of HR experience and have spent the last 9 years consulting for landscape contractors among other clients.
1. New I-9 Form and Guidelines
The Employment Eligibility Verification (Form I-9) is a U.S. Citizenship and Immigration Services form. It is used by an employer to verify an employee's identity and to establish that the worker is eligible to accept employment in the United States. It is imperative that employers understand recent changes to the form to avoid unnecessary regulation and headaches.
2. Importance of an Employment Application
Resumes and personal interviews should be in addition to, not substitutes for, an employment application. Learn the importance of an application and how it protects the employers from HR problems and legal challenges.
3. Employee file: What Should and Should NOT be Included
Learn how to keep an accurate and useful file for each employee. What is not kept in an employee file is sometimes as important as what is included. Learn the differences.
4. Harassment: What Employers Need to Know
Harassment is NEVER taken lightly by regulatory agencies. Make sure that you understand the basics. Common sense no longer cuts it.
Prevailing Wage Update
Don McNeil, Law Firm of Barnes and Thornberg
Uncover latest information on state and federal prevailing wage requirements that apply to public works projects. Is routine maintenance covered? How about watering to keep plants alive during project delays? Are the unions and state Departments of Labor on the same page? What's the status of court challenges to landscaping rates? How many federal dollars of funding does it take for federal Davis-Bacon wage rates to trump state rates? Any new laws or regulations to worry about? Prevailing wage continues to expand its reach and its vital that contractors are prepared. Many landscape companies are performing or considering public works projects. Make sure you are prepared long before the Department of Labor comes knocking.
When Standard Operating Procedures (SOPs) Work: Think Again!
Steve Bartlett and Jim Gorsline, Scott Byron & Co.
This session will present current standard operational procedures used by Scott Byron & Co. a large, residential landscape contracting company on Chicago’s north shore. Operating procedures start with getting crews out in the morning through getting ready for the next day. The session will discuss how continuous focus on outcomes has created many changes over time and continues to do so today. Procedures fail when they are not continually evaluated to be in alignment with company goals or when they flat out don’t work. Be prepared to hear old ideas, maybe some new ones and learn the importance of SOPs and then - think again.
Budgeting and Forecasting Basics
Bob Bertog, Bertog Landscape
No matter how good of a contractor you are, your business skills will determine your success. Budgeting and forecasting are both art and science. Many small business owners have constructed a budget but few have done it well. This session will provide an overview of the types of budgets and their characteristics. It will explain the advantages of budgeting and how to build one. The session will delve into the components of the master budget components including sales forecasts, production budgets, selling and administrative expense budgets, cash budgets, and budgeted financial statements.
Further, the session will explore sales forecasts that look into the macroeconomics of the current economic climate. It will allow business owners to remain cognizant of the interest rates from not only the borrowing perspective but from a consumer's spending perspective as well.
This session is for small to medium-sized landscape contractor firms. This is not geared towards a chief financial officer. The session will be taught recognizing that many in the audience don’t have formal business training. Complex financial terms and concepts will be simplified and explained in detail.
THURSDAY, JANUARY 21, 2009
8:30 a.m. – 10:00 a.m.
Best Perennial Performers
Grace Koehler, Midwest Groundcover
Successful perennial plantings are a result of choosing plants that fit the site conditions, are aesthetically pleasing, offer diversity, multi season interest and make for long-lived sustainable landscapes. Attention will be given to selecting the right plants and grouping them together by cultural requirements to maximize appearance and minimize the need for irrigation and pesticides. Individual plant characteristics will be discussed as well as tips on combining plants for an integrated approach to more sustainable landscape systems.
Incorporating Successful Naturalized Landscapes and Natural Areas into Your Projects and Communities
Jack Pizzo, Pizzo and Associates
Learn how proper planning leads to aesthetically pleasing and functional naturalized landscapes and natural areas. The same principals apply to rain gardens, residential yards, large acreages, commercial landscapes, shoreline erosion control and municipal properties.
The session will examine why restoration is important from a historical perspective. It will cover the benefits of native plants, where to establish the naturalized landscapes and natural areas, how to successfully establish and maintain them, and how to use them within a development. The session will include a review of case studies and an interactive planning session.
Industry Panel: Providing Lawn-Care Services In-House vs. Subcontracted: What's Right for Your Business?
Norm Kleber; Chris Paisley, Mariani Landscape; Bill Leuenberger, Chalet; Cris Poggi, James Martin Associates; Pete Gallupo, Rolling Green Turf Care; John Lindsey, TruGreen
Sponsored by the Illinois Professional Lawn Care Association
Why do some companies choose to complete all of their lawn care service responsibilities (fertilization, aeration, weed control etc.) in- house while others choose to subcontract it? If you provide these services yourself, what do you need to know to do it right and by the letter of the law?
This session will consist of a panel of industry experts that will help you find answers to these questions and more. The panel will include representatives from:
• Full service landscape management companies that perform all of their lawn care services in-house.
• Full service companies that subcontract their lawn care services
• Lawn care service providers
Each group will discuss why they use this approach and what led them to that decision. It will include a detailed discussion of all of the factors you need to consider to help ensure you are doing what’s right (and most profitable!) for your company, including proper licensing and pesticide handling facilities for in-house operations, what questions you should ask your service provider if considering subcontracting and determining the lawn care program that’s right for you and your customers. The discussion will be followed by a question and answer session with the entire panel.
Planting Shade and Ornamental Trees to Last a Lifetime
Richard Hentschel, University of Illinois-Extension
Plant trees once and know you have done your best to encourage establishment and health for that shade or ornament tree. Like so many other components of a landscape design and installation, doing your homework ahead of time will benefit your bottom line and the general health of transplanted trees. This session will detail what to look for in the soil. It will offer tips on when you need a soil test and when you don’t. If the soil is poor, how do you amend a poor planting site soil? The session will demonstrate how deep is too deep when planting trees, the importance of watering and monitoring, and cover some of the stressful times for a transplanted tree. Lastly, it will detail how long a tree needs before it fully recovers from a wide range of problems. Answer your clients’ questions with informed knowledge and confidence. Properly established shade and ornamental trees are sacred and irreplaceable features of the landscape. Make sure your customers know they can trust you to make the right decisions.
THURSDAY, JANUARY 21, 2009
8:30 a.m. – 10:00 a.m.
Liderazgo en el campo
Marco T. Lenis, Vocational Rehabilitation Management, Inc.
No importa su título o grado, todos tienen que pensar y actuar como un líder en los equipos de trabajo de hoy. Atrás han quedado los días en que los trabajadores simplemente esperaban a que un jefe les dijera qué hacer. Esta alegre, debate orientada, sesión considerará la creciente demanda a todos los miembros del equipo de participar activamente en el pensamiento, planeamiento y resolución de problemas presentes en el lugar trabajo.
Los participantes aprenderán:
• Principios de liderazgo moderno
• Como prepararse para entrar en un nuevo papel cuando sea necesario
• Como planificar el futuro para mantener y aumentar la productividad
• Como liberar el conocimiento y la creatividad individual para ayudar al equipo
• Como ayudar a la empresa crecer en tiempos difíciles
Leadership in the Field
Marco T. Lenis, Vocational Rehabilitation Management of Rockford, Inc.
No matter your title or rank, everyone needs to think and act like a leader in today’s work teams. Gone are the days when the workers simply wait for a boss to tell them what to do. This lively, discussion-oriented session will address the increasing demand for all team members to actively participate in the thinking, planning and problem-solving that takes place on the job.
Participants will learn:
• Principles of modern leadership
• How to prepare to step into a new role when needed
• How to plan ahead to maintain and increase productivity
• How to unleash individual knowledge and creativity to help the team
• How to help the company thrive during difficult times
Recursos Humanos, Seguridad, Mantenimiento de Registros, Cumplimiento
La Ley Federal de Seguridad y Salud en el Trabajo del 1970 aplica a casi todas las personas que trabajan para un empleador. El propósito de esta ley es garantizar la seguridad y la protección frente a los riesgos en el lugar de trabajo. Esta ley ordeno la creación de OSHA (la Agencia de Salud y Seguridad Ocupacional) para que se encargue de regular y velar por el cumplimiento de esta ley. Este taller esta diseñado para que empleadores y sus gerentes puedan obtener información introductoria, desde la perspectiva de OSHA, sobre seguridad laboral, los requisitos que impone la ley, y las prácticas de documentación de incidentes requeridas.
Introducción a OSHA y la Ley Federal de Seguridad y Salud en el Trabajo del 1970
Introducción a la seguridad en el lugar de trabajo de acuerdo a OSHA
Las responsabilidades del empleador
Requisitos de documentación y reportes
H.R., Safety, Recordkeeping, and Compliance
The Occupational Safety and Health Act of 1970 affects nearly every individual who works for an employer. This law helps ensure workplace safety and protects employees from health hazards on the job. This law created OSHA (the Occupational Safety and Health Agency) to oversee regulation and compliance with this law. This workshop is designed to acquaint managers with the basics of workplace safety, compliance, and record keeping from OSHA’s perspective.
La fijación de precios para el Mantenimiento (partes 1 y 2)
Bernie Carranza, Christy Webber Landscapes
Cualquiera puede estimar el precio de un trabajo de mantenimiento, pero como estimar correctamente este precio? Esta sesión explorará los diferentes procesos en la estimación de precios para trabajos de mantenimiento. Temas a tratar incluyen: el análisis de una solicitud de propuestas (RFP), la solicitud de presupuesto (RFQ), la oferta y el estimado, conocer la diferencia. Temas que a menudo nos olvidamos de estimar en nuestro precio, es decir, los costes indirectos, y cómo utilizar la estimación en la rendición de cuentas en el campo y la oficina. La sesión se dividirá en dos partes.
The Right Pricing for Maintenance - Part 1
Bernie Carranza, Christy Webber Landscape, Inc.
Anyone can price maintenance work, but how do you price maintenance jobs correctly? This session will explore the different processes of pricing maintenance jobs. Topics to be covered include: analyzing a request for proposals (RFP), request for quote (RFQ), bid, or estimate and knowing the difference; the items we often forget to estimate in our price, i.e. indirect costs; and how to use estimating for accountability in the field and office. The session will be broken into two parts.
La fijación de precios para el Mantenimiento (partes 1 y 2)
Bernie Carranza, Christy Webber Landscapes
Cualquiera puede estimar el precio de un trabajo de mantenimiento, pero como estimar correctamente este precio? Esta sesión explorará los diferentes procesos en la estimación de precios para trabajos de mantenimiento. Temas a tratar incluyen: el análisis de una solicitud de propuestas (RFP), la solicitud de presupuesto (RFQ), la oferta y el estimado, conocer la diferencia. Temas que a menudo nos olvidamos de estimar en nuestro precio, es decir, los costes indirectos, y cómo utilizar la estimación en la rendición de cuentas en el campo y la oficina. La sesión se dividirá en dos partes.
The Right Pricing for Maintenance - Part 2
Bernie Carranza, Christy Webber Landscape, Inc.
Anyone can price maintenance work, but how do you price maintenance jobs correctly? This session will explore the different processes of pricing maintenance jobs. Topics to be covered include: analyzing a request for proposals (RFP), request for quote (RFQ), bid, or estimate and knowing the difference; the items we often forget to estimate in our price, i.e. indirect costs; and how to use estimating for accountability in the field and office. The session will be broken into two parts.